The second edition of the Bilbao Tech Week has ended with a day on digital ‘marketing’ in which different types of strategies were addressed so that a brand reaches its customers, according to the organizers have informed in a note.
The Multibox room of the EiTB headquarters has hosted the fourth and final day of the Bilbao Tech Week that has been dedicated to this topic and has had close to a dozen experts who have offered advice and have shown useful tools at the time of perform a digital marketing strategy for any company.
The first of the talks has been dedicated to ‘growth hacking’. Juan de la Herrán, founding partner of the agency Juan de la Herrán & Asociados, has invited attendees to “break the rules and reinvent things.”
Rubén Molina, Ve Digital’s Senior Consultant, has outlined the different strategies that can be carried out when carrying out a marketing campaign.
For his part, Miren Elosegui, Business Development at Hispavista, has focused his talk on programmatic ‘marketing’, in which the most important thing is “to show the most appropriate message, to the most relevant user, at the most opportune moment and in the channel where you are. ”
Iñaki García, founding partner and Marketing Director at LIN3S, has had an impact on how we can demonstrate to a client the profitability of an advertising campaign.
Miriam Peláez, CMO & Co-Founder of PickASO, and Daniel Peris, CEO & Co-Founder of the same company, have focused their talk on the so-called ‘app marketing’ or ‘marketing’ aimed at mobile ‘apps’.
The second edition of the Bilbao Tech Week has been closed by Morten Pedersen Tonnesen, CEO of Ve Global, the company that has been the main driver of this event.