Beijing.- The digital platform Netflix will distribute for the first time a Chinese series, “Day and Night” (Day and Night), after signing an exclusive agreement with Youku, Chinese equivalent of Youtube and subsidiary of the Chinese giant of electronic commerce Alibaba.
“We are proud to partner with Netflix in this innovative distribution agreement,” Yang Weidong, Youku president, said in a statement released Thursday.
“The cultural industry is experiencing strong growth in China and I believe that the export of high quality content will help people around the world to better understand the attractiveness of China,” he added.
The drama “Day and Night”, a series of suspense of 32 episodes, will be distributed in more than 190 countries after having surpassed the 4,000 million views in China since its premiere this August, which has earned him the favor of the criticism in this country.
The company stressed that this series has been one of its biggest bets for the defense of “innovative content”, a “highly successful” strategy in which other titles of the same genre are included such as “The alliance of the advisors”, “Rakshasa Street” “U” Oh, my general. ”
Youku, the Chinese version of YouTube, was acquired by Chinese e-commerce giant Alibaba in 2015, and increased its average daily subscribers by 180% year-to-year through September 2017. Thanks to its alliance with Netflix, it will reach 109 million of more subscribers around the world.